Category Archives: Marketing

British Lions and Mortgage Adviser KPIs

And how these affect you in your mortgage business. I watched the Lions play against Japan the other day and was intrigued as to the coaches high up in the stands. They all had their noses in laptops throughout the game. Why? Well, they were monitoring statistics and metrics or KPIs as we call them.…
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Mortgage Livestream – 2021 July 05 – End of EU Passporting and Advisory Selling Skills

https://dl.dropbox.com/s/me4kasiboswam1a/Mortgage_Livestream_2021_July_05_Podcast.mp3 In today's livestream Paul examines the problems of leaving the EU and the need of passporting. Equivalence may bring some relief but the negotiations are not going so well. Paul explains in layman's terms. Plus a sales advising skill that you can use today to improve your advising meetings with clients. Paul's at https://www.archertraining.co.uk/Advisory_Academy.html
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CeMAP Bootcamp Livestream – 2020 September 28 Podcast

I'm online today for 20 minutes on one topic. It's a vital one too. Internet Lead Generation. Last week we had Alex Curtis online to chat with us about marketing on the internet and he inspired me to add my pennyworth, so to speak. Here's your blueprint on how to get leads for your mortgage…
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CeMAP Bootcamp Livestream – 2020 September 21 Podcast

Paul's 'aving a natter with you again this week for 20 minutes and is talking about the married Couples' Allowance if you're in the Equity release market plus two neat lead generation techniques that really work for mortgage advisers and IFAs who happen to be self-employed and need leads. Remember we have Alex Curtis doing…
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Targetted Personal Marketing

How many corporate trainers does it take to change a lightbulb? Just the one, of course, but all the others say, “I can do that”. In times of recession or downturn, business is not as abundant as it once was in the good times. In the good times you had plenty, and you probably didn’t…
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