What do clients and customers want? Baby Boomers favour consumption Gen X'ers love status Gen Y'ers prefer experiences Gen Z's like meaning It is a little bit stereotypical, but it gives you a fair steer when working out what makes them tick. Please don't mix them up. Ages groups vary, but typically they are: Baby…
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Selling to the Modern Buyer
Paul gives a new name to Generation Z’s and Y’s and reminds us that all generations emit traits of the modern buyer so don’t stereotype. Finally, Paul gives you some reminders about how the contemporary buyer buys.
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