Paul spends 3 minutes reminding you how to use the concept of scarcity in your advisory business. Some useful tips and a reminder that sunshine here in the UK is often short-lived and the psychology that causes. You can use the same notion to help in your mortgage business.
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Turn Desperation into Scarcity to Sell More
Paul stumbled across a neat advertisement for a hotel in Stow on the Wold who cleverly turned desperation into scarcity to ensure a sale. Clever stuff
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