The Baader-Meinhof Phenomenon

The Baader-Meinhof Phenomenon is when that thing you recently found out about is suddenly here, there, and everywhere. But not really. It's just your frequency bias talking. Now that you've read about it don't be surprised if you bump into it again soon.

I'm sure you've experienced this before, but this can help you spot and make the most of new business opportunities.

Simply increase your learning on topics such as:

  • Specialist lending such as bridging and development finance
  • Equity Release
  • Protection plans
  • Pensions and retirement
  • Trusts
  • Wills and LPAs
  • Long Term Care

Maybe do an exam or just CPD. Once you do, you'll be amazed at how many opportunities start coming your way.

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